Now you have met our customer service team, we introduce you to our sales team, including company representatives and their co-ordinator, who play such an important part in building relationships with our customers, travelling all over the UK and Europe.
Having a personal one-on-one session with a company representative has many benefits:
- Gives you the chance to see veils, tiaras, jewellery and hats in all their glory, to try them on and to see their real-life size – something that buying from brochures cannot provide.
- Your staff can make the best choices to match your wedding dress stock, as you will have the dresses to hand throughout the appointment. Our company representatives have knowledge of all the latest wedding dress styles and can pick out accessories which are made to match!
- With a great knowledge of the latest trends, company reps can provide short ‘workshops’ on what is hot this season and how to sell to brides – great if your shop has recently hired new staff!
- The company representative will get a feel for your shop and show you the products that are relevant to you – saving you valuable time.
- Our company reps love to get to know you personally! The relationships that are built up between company representative and customer are invaluable, enabling us to do our job better, and enabling you the customer to get a real feel for us as a company, our values and our dedication to making your shop a success.
- Our company reps are not there just to sell to you – we like to see how you are getting on with our products, find out if there is anything else you would like from us and have a catch up on what is new in your regional marketplace.
For those of you who already know your local company representative, this is an opportunity to learn more about them. If you have never seen a Richard Designs representative and would like to then please call or email Vicki on 01353 661600, and she will be happy to help you. All of the appointments carry no obligation to buy, and there is no minimum order.
Name: Vicki Hansford
Job Role: Sales Co-ordinator. I manage the representatives’ activity, which includes booking appointments with the customers as well as planning their travel – so we have probably spoken on the phone a few times!
How long have you worked for Richard Designs? For just over 6 years.
What do you find to be the most rewarding part of the job? Building a relationship with old and new customers alike.
What is your background? After leaving college, I was a nursery nurse for 4 years. I then worked in retail for 18 months before starting at RD. I worked in the tiara department for a year and in the hat department for a year before joining the sales team.
Tell us a fun fact about you! I am getting married on 7th August, the church will be filled with Richard Designs accessories! In my spare time I make sock creatures. I also co-organise a monthly craft fair with Charlotte who works in the customer service department.
Contact: vicki@richarddesigns.co.uk
Name: Ben Allen
How long have you worked at Richard Designs? As a member of the family I have attended both BBEH shows at Harrogate every year for the past five years. I enjoyed it so much that I joined Richard Designs full-time this year.
What is the most rewarding part of the job for you? I love meeting new customers every day. I am proud to be able to provide the right product for each customer, in order to meet the requirements of each bride. I also love working with my family every day!
What is your background? I worked for 11 years in a pharmaceutical contract lab after studying chemistry at University in Cambridge.
Tell us a fun fact about you! I love sport and play squash every week. I do the London to Cambridge bike ride every year (that’s 60 miles!).

Name: Charlotte Bennett
Name: Cath Rickwood
Name: Kelly Herd (not to be confused with Kelly Harper – our design team leader!)




