Today we have a special treat for you as our company representative Ben Allen explains why he loves working in the bridal business and introduces himself to those of you that have not yet met him. Ben will be writing a guest blog for us on a regular basis, so you can keep up to date with the best advice on trends, buying, and running your shop. Enjoy!
Ben Allen at the BBEH
I thought it would be nice to join the ranks as a guest blogger on our website so over the next few months I will be regularly appearing on the website to discuss trends, observations and the importance of bridal shops. Today I just wanted to introduce myself to you if you have only briefly had a chance to see me at MODA or BBEH, rather than having time for a chat at either of the shows or a visit from me in your shop.
In years gone by while I was working in my previous job (I worked in Chemistry of all things!) I would sit round the dinner table with my family and at certain times of the year I would hear about this place in Yorkshire called Harrogate and I would wonder what it was all about, some sort of exhibition I believed. As time went by I became more and more intrigued by this place, until one year I said to Elaine, Founder of Richard Designs and my stepmother, ‘can I come to Harrogate this year?’. Well that was in 2005 and since then I have become hooked on the business, helping out at every Harrogate since, learning about everything from veiling lengths and styles to petticoats, from tiaras to hats! I had such a good time, everyone who would come on the stand was friendly and happy to speak with a chap who was enthusiastic about the product.
A busy time at the BBEH
When an opportunity arose to follow in the footsteps of my dad and my step brothers and sister in joining the family business I spoke with Elaine about the possibility of taking a permanent role as company rep and the rest as they say is history!
Since I joined the family business I have had such a brilliant time, I can’t believe it has gone so quickly! Obviously when I started I had the advantage over most new starters of knowing the product well, but it was both exciting and scary going into shops for the first time. It has been lovely to come and meet so many of you in your shops, you are all so friendly and welcoming and it’s so nice to be able to talk about so many different things and to show you some lovely products at the same time.
Just recently I have been able to come and meet many more of you in the North of the UK. I know I haven’t been to see everybody yet, but I hope to meet even more of you and I am always happy to meet you at the exhibitions, please just come over and say hi!
Ben helping customers at Moda
In my role as a company rep I am always trying to learn new things about the business of weddings and occasion-wear, so that I can provide you with the best advice. It’s my belief that I am here to help and advise you, never to try and sell you something you don’t want. I am always happy to discuss general trends and best-sellers, which I know can be invaluable information if you are new to the business, but I will never know your area or your brides as well as you will – that’s why I am here to support you in any way that you need.
I look forward to my next few blogs, in which I will be discussing the current trends I am noticing on the road, asking how quickly will the recent royal wedding start influencing brides’ choices and which is best; traditional tiara or side-spray headpiece?
Thanks for reading & hopefully I’ll see you soon!
Senior Sales Executive
Thanks Ben, we’re looking forward to your blogs too! You can find out more about Ben here.
To find out more about stocking Richard Designs in your shop, see here.
To make a no-obligation appointment with Ben please call Charlotte on 01353 661600. There is no minimum order on any of our lines, and no obligation to buy if you make an appointment.