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BBEH: RD at BBEH through history

Friday, August 27th, 2010

Today we have lots to share with you in the run up to the Harrogate show. Last night was our pre-show meeting where everyone who is attending the show got together and had a good look at all the new products we will be showing at BBEH. All of us were so impressed by the talents of our design team who have pulled off what we consider to be our best collection yet, full of newly sourced fabrics and crystals formed into stunning new creations that we are sure you won’t see anywhere else. For more on the new collections keep checking back for sneak peaks in up-coming blogs.

This blog is devoted to the history of our visits to BBEH, which is the biggest and best event in the bridal wear calendar. We are pleased to be celebarting our 25th anniversary this year, making this show extra special for us and our customers.

Although we haven’t always had the size of stands that we have now, we have always tried to make them look beautiful, to show our products off to their greatest potential, as well as creating a memorable experience for those that visit us.

BBEH in the 90s

We attended our first show in 1991 when we branched out from floristry into floral headdresses. Some of you may remember that most exhibitors showed in the hotels rather than in the Harrogate International Centre, and we had a window bay of the dining room in the St George Hotel. We were very happy to move into the exhibition centre which improved the look and feel of the show, creating an altogether more professional atmosphere. In March of 1991, founder Elaine brought her son Ben to the show who was just 4 months old and apparently attracted many people onto the stand! Now he is working as a milliner in the company and claims that his first job here was in sales!

Since we moved to Hall M in the exhibition centre, we have stayed put as we love the light and bright atmosphere that it lends. We have expanded as space around us has come available, moving from 8sq m to around 180sq m! We have found that the show has improved over the years with the quality of the items on display much higher than in the early 90s.

BBEH in the 90s

We consider ourselves veterans of the show as we have attended so many, and we take the whole process very seriously from the design of the stands to the appearance of ourselves. We bet you won’t have noticed the hidden ‘cupboard’ we have behind one of our stands, which we use as an area where staff can rest when they are tired. We love that our exhibition team work so well together as well as having fun at the show and we make sure that we look after them as best we can.

We absolutely love meeting old and new customers alike and we are genuinely proud of the work we do and the products that we make. We hope that you enjoy coming to see us too!

Richard Designs will be exhibiting at the BBEH on stands M33, M28, M29 and M30.

Other blogs in the BBEH series:
How the new collection is shaping up…[...read more]
Our hat in BBEH prize draw…[...read more]

25th Anniversary celebrations taking off in style!

Wednesday, August 4th, 2010

As regular readers of this blog will know, we at RD are very proud to be celebrating our 25th Anniversary this year. To celebrate this special anniversary we have had a unique crest developed.

Small 25 Year Blue

Inspired by the shape of a tiara we feel proud that this commemorative logo reflects the qualities that have kept us successful for quarter of a century; a modern and innovative company, but one that at heart is a solid British manufacturer.

We were also pleased in the last couple of weeks to be featured on bridalbuyer.com, the industry news portal. You can read the article in full by clicking here; ‘Leading accessories supplier celebrates its quarter century as an innovator’.

We are furiously working to prepare even more 25th Anniversary highlights at both the Moda show and the British Bridal Exhibition, Harrogate.

25th Anniversary Special: RD in the 1990s

Friday, June 4th, 2010

Old RD product ticketThis week we continue to celebrate the past 25 years of Richard Designs by looking at how the company transformed from local bridal florists to a national bridal wear accessories supplier. I caught up with founder and Managing Director Elaine Dicks to find out more.

Why did you change the focus of the business?

Brides used to bring veils in to attach to floral headdresses, which were then delivered on the wedding day to the bride’s house with the wedding flowers. We started getting lots of requests for adjustments to veils we were given. Brides couldn’t get veils they wanted because manufacturers did not generally offer shops a made-to-order service; that is when we realised there was a gap in the market.

RD Veil and Hat advert early 1990sHow did you go about changing the focus of the business?

After making a few samples and showing them to shops, there was an overwhelming response; being able to offer different colours, sizes and designs made the Richard Designs veil label very popular. Because our focus was on modern designs and the service was good, demand grew and grew. Our first BBEH was at this time, in March 1991, we’ve only missed two since then – so that makes 37 so far I think! Once we had established the veil side of the business we started to get a lot of requests for silk hats, which veils were attached to in the early to mid 1990s. We spent a lot of time researching and developing unique styles and materials before launching our own range of hats.

RD Brochure 1996What was your inspiration?

To be able to fulfil the need for made-to-order items which brides wanted but they couldn’t get. To make the perfect wedding accessories; weddings are so important to people and such happy occasions, so contributing in our own way to that is really wonderful.

Was there a defining moment when you knew that you had created something unique and special?

When we first made the hats, we went to Harrogate, September 1992 I think it was. We took 5 riding hats, they were totally different from what else was on offer at the show and they sold so well that when we returned home we had to immediately expand and take on our first temporary premises. It really was a cottage industry at that time – and we’ve got the picture of our first premises to prove it!

Cottage industry

This is the cottage we rented on a temporary basis and it started things really moving for us, we stayed for just a year as we outgrew the tiny space very quickly. That’s when we first hired staff, they were Amanda Gillett, Sandra Lester and Christine Stimpson and they still work with us today.

What is your abiding memory of the 1990s for Richard Designs?

Stevies Gowns 1993Style-wise it was big fluffy dresses, puffy sleeves and 3 tier, heavily embroidered veils. Hats were great and we pressed 100 – 150 a week in the mid 1990s. When they started to go out of fashion, that’s when tiaras started to come in. They were all gold – no one wanted silver, not like today. Gold with clear or AB crystals, white or ivory pearls was what people wanted.
On the business side it was just a phenomenal time of growth, in 1995 we moved to Lancaster Way Business Park and that was a big moment for us. To give you an idea, although we’ve expanded our floorspace by around 40%, we’re still in the same place. We were like peas rattling round in a pod for the first couple of years!

Thank you for your time Elaine.
Thank you!

With thanks to Stevies Gowns for the use of pictures.

Happy 25th Anniversary!

Friday, May 28th, 2010

The 1st June is a landmark for Richard Designs as it is our 25th birthday. Over the coming weeks and months we will be celebrating the history of the company with a series of blogs, special collections, interviews and a surprise which fittingly celebrates our history and looks forward to the next 25 years.

Small Pricelist 1985-86

Richard Designs was established in 1985 as specialist in bridal floristry. You can see below one of the earliest designs, a beautiful floral bouquet.

The business sold directly to brides (something we don’t do now!) and was complete with a showroom for brides to choose the perfect flowers for their wedding.

Striking floral bouquet

The 80s were certainly an interesting time for fashion and we have dug out this photograph from the archives of one of the first head dresses that we made.

Early headdress

In the early years, the business grew and established itself locally as providing great quality flora for wedding days, a history we are very proud of. In the next blog we’ll be looking at how the company diversified into the manufacture of veils, tiaras, hoop underskirts, bridal jewellery and occasion wear as well as revealing a sneak peek at what you can expect from our 25th anniversary celebrations…

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