When starting a bridal wear shop or retail outlet it can be difficult to choose your suppliers and make sure you are getting all the support you deserve. With 25 years experience in the bridal industry, we understand the need for this support and so we have several procedures in place to help bridal shops and their customers.
Direct marketing to brides

www.richard-designs.com provides us with a portal where we can communicate with brides which enables us to, together with your feedback, always have a finger on the pulse of the bridal industry and make sure our products are heading in the right direction in terms of design, customer service and marketing.
Many brides come to us requesting details of their local stockist and we always direct them to you. We do not sell online, to online retailers or advertise prices online. So you can be sure that you are our number one priority and we will support you as much as we can.
Fantastic customer service

We are dedicated to providing you with fantastic customer service. Our superb customer service team are on hand to help you with any queries, advice or last-minute requests. As we make everything to order in the UK, we are able to meet your needs quickly and completely. We also offer a comprehensive colour-matching service for those unusual outfits or requests. As all our items are made to order and so customisation is available on all products. We love a challenge, so give us a try, you might be surprised by what we can do!
Shade cards and brochures

We have an extensive range of shade cards for tulle, crystal and pearls which we can provide free of charge. We also have complimentary brochures for each of our collections and these, along with the shade cards, are invaluable tools to have in your shop. Brides love to see our wide range of colours and designs and will know they are getting something truly unique and tailored to their needs. All brochures and shade cards are available as PDFs – great for printing your own or even emailing a bride their own copy!
We also provide promotional material for any events or fairs you may be holding. Click here to see the Brides Leaflet 2011. We can also send you some pre-printed one-page leaflets for your brides. Please contact us to take advantage of this complementary service.
The needs of our customers always come first
We strive to give not just the service you expect, but to exceed your expectations. Styles, fabric qualities, colours and delivery are all driven by the feedback you give us. In a competitive industry, we understand that you need to offer your customer the very best products and that your response to customers’ requests is vital.
We have a unique computerised order processing and management system that allows your orders to be delivered at the time most convenient for you. Your own unique reference or bride’s name can be added for your easy identification. This year we have enhanced the service we offer so that you will receive an email confirmation of your order including information on price, colour, style and estimated delivery time. Customers who order over the telephone, email, fax or even post will all receive this notification direct to their in-boxes. If an order is sent via courier, you will receive notification of the time of delivery in an email the following day.
We take care of you, so that you can take care of your clients. Because we want you to be the best, we will do our best for you.
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See other blogs written to help retail outlets:
Tips for refreshing your shop for the new season
How to display your fascinators
Our innovative new customer service system
Tags: Colour Matching, Company Information, customer service, Customers, wedding shops


