Today Ben shares with us his stories from the National Bridal Market and trip to Vienna. To see Part I, click here.
Following on just one week after Harrogate was the Chicago National Bridal Market. If you think the Harrogate show is big, you should see the Chicago Bridal Market! I really feel sorry for the feet of all the visitors!! The show itself was incredible, beyond our wildest dreams. We didn’t stop for the full three and a half days of the show, and we opened so many new accounts we actually ran out of new customer account forms!
The US buyers particularly liked the new collection, stating that it was so different from anything else available, they also liked the flexibility in the pearl and crystal colours that we offer, something that seems like such a simple thing to us. We found veil C325C and headpiece TR1361A to be very popular with the American market.
Finally the last show of the year was in Vienna, where we exhibited in the British Embassy, which is an amazing building! We had the opportunity to meet both shops and agents from Austria, but also buyers from 17 other countries in Europe. It was a very eye-opening event, we learnt a lot about buying in different cultures throughout Europe. We took with us a small sample of the new collection that we released at Harrogate and this proved to be a hit, particularly The Classics.
In short it has been a very busy period for Richard Designs, a refresh of the Boutique Collection stand, the release of the new belts and shrugs, the best American show ever and our first exhibition in Europe. But for now it is time for me to get back out on the road to see you all! In my next blog I will be giving you all an insight into the most popular pieces on the road from the new collection. Until then, thanks for reading!
Senior Sales Executive
Trade shows aren’t the only place you can see our collection of bridal accessories. If you would like an appointment with Ben in your shop where he can show you the new samples with no obligation to buy, just give Jennifer a call on 01353 661600 or email email@example.com