Today’s blog gives hints and tips for our bridal stockists. If you are a bride, follow these links for blogs on veils, tiaras, jewellery and wedding belts.
This is the final part of our series on how to prepare your wedding shop for the new season. See our tips on Shop Windows, the Inside of your Store, and Refreshing your Tiaras.
The moment you add a veil to a gown is usually the time mum needs her tissues. A veil really does make a dress a wedding dress. There are plenty of things you can do with your veils to wow brides in 2013.
If your veil and gown create a dream look, your bride will be prepared to buy the whole package, so your veils must work with your gowns in style, shape and length. The winter is a great time for your shop assistants to try the veils and other accessories on and learn how they look, how to wear them and which pieces go together. Once you have matched veils to dresses, display them together, whether that is on a mannequin or on the hanger. This way, a bride can see both when browsing, and your assistants can take the gown and veil into the fitting room together, instantly creating that dream look. Don’t forget that the veil often sells a dress, and is an important tool in helping your bride fall in love with her outfit.
When a bride is trying on her dress and veil, don’t be afraid to place the blusher of the veil over the bride’s face. Many brides have never worn a veil before and may not know how to, so you need to show your assistants, and they need to show your brides. Even if a bride decides she doesn’t want the blusher over her face, you should still separate and fluff the layers to create a soft halo effect.
Look through your veils this winter, and clear out any old, dirty, torn or worn styles and replace them with new ones. Don’t forget, just one bad sample can create a bad impression of all of your stock so keep on top of this throughout the year. Your veils should be crease-free and hung in a light, airy space where brides can see them from the moment they walk into the shop. Put at least one in each of your window displays to add the final feminine finishing touch.
Taking some time now while it is quiet to improve your store, your product and your service, will ensure that you and your assistants are proud to welcome 2013 brides to your shop. Your breathtaking shop window, beautiful displays, sought after products and keen dressing skills will result in happy brides and a successful 2013.
We have a special offer running over the next week to help you refresh your veils. If you would like to take advantage of this, please contact us.
We hope these tips have been helpful. If you have any advice to share, let us know in the comments below.